Quoto

What it was

As AI assistants became the default way people find answers online, businesses that had spent years optimizing for Google started losing traffic overnight. Quoto addresses this shift: instead of traditional SEO, it generates content structured around the signals that language models use when selecting sources to cite. The platform analyzes a business, builds a content strategy, and produces ready-to-publish articles at scale — automating everything from topic selection to final copy.

My role

Built and shipped end-to-end — product, design, and engineering. Designed the content generation pipeline, integrated Stripe for subscriptions, and handled the full production rollout.

What I learned

The hardest part wasn’t building the product — it was selling a problem that most businesses hadn’t yet named. Companies knew they were losing traffic but hadn’t connected it to AI platforms replacing search. A lot of early sales conversations were spent making the diagnosis before I could offer the solution.

The other thing: content quality at scale is a distribution problem, not a generation problem. AI can produce good articles. The bottleneck is deciding what to write about, for which audience, in which order — and that strategy layer is where most of the actual value sits.